Our fee sits behind your number.
Every other agency in this category sells you production and hands you the risk. We do the opposite: you choose the outcome, we agree it in writing, and if we miss it we keep working at our own cost or the fee comes back. This page is the whole mechanism, terms included.
The accountability gap
Every agency in this category sells the same thing: empathy and footage, billed monthly. The content looks good. Whether it moved the needle is your problem.
We sit in the intersection. The only primary-sector partner in NZ that guarantees the outcome, pointed at the sectors and operators no specialist serves. A different category, a different conversation.
Everyone bills for production
Sector empathy is table stakes now, not a differentiator. Agencies re-invoice every month, report outputs, and call it done. Nobody guarantees a business outcome.
The specialists cluster in dairy
Dedicated agencies serve farming and agri-suppliers. Seafood, forestry, horticulture at scale and food processing (all budget-rich and content-starved) have no dedicated partner at all.
How the guarantee works.
You choose one outcome. We agree it in writing before anything is made, and our fee sits behind it. You get the same report every week.
Format illustration: this is how every engagement is reported. White marks count towards the guarantee. Orange marks are over-delivery.
- WK 00
- WK 01-03
- WK 04
- WK 08
- 00Week
Agree the number
You name one countable outcome. We pull the baseline and both signatures go on it before anything is made.
- 01-03Week
Capture on site
We come to the boat, the yard, the orchard or the plant and shoot the real thing. You never manage a creator or sit in a production call.
- 04Week
Live
The campaign runs. Variants are tested, the ones that do not work get cut, and budget moves to what converts.
- 08Week
The tally
The delivered figure against the number agreed in week zero. If it is short, the miss clause decides what happens next, not a conversation.
- The client names one countable outcome. Both parties sign it before production begins.
- Tally guarantees the creative, the targeting and the system that converts them. Sales are never guaranteed.
- A miss of 20% or less: work continues for 30 days at Tally's cost.
- A miss beyond 20%: fee credit or partial refund, per the engagement contract.
- Late assets or an operation that cannot carry the work void the guarantee. The contract names both.
Eight weeks. One number.
Real on-boat, on-farm, in-plant capture, run through a controlled system that never needs your time.
Strategic gate
We turn down briefs we can't guarantee. Most don't pass.
Discovery
Baseline pulled and agreed in writing. Target locked, brief frozen.
Production
On-the-ground capture with sector-native talent. No staged content.
Deployment
Live by week four. Variants tested, underperformers cut, budget shifts to winners.
Debrief
Target versus delivered, translated into dollars, and what we'd do differently. Honest.
REPORTINGOne number a week: a figure against target and a plain-English read of what's driving it.
REPORTINGBehind trajectory by week five? You hear it from us within 48 hours, never from a failing funnel.
REPORTINGNo process access. You hold us to the number, not the workflow. That's a feature.
On the boat. In the plant. On the farm.
Operators spot staged content instantly, so we shoot where the work happens.
On the boat
Commercial vessels, charter operations and the wharf either side of a trip.
- We work the vessel's schedule, not ours. Capture happens around a real trip, on the steam out and the steam back, rather than a staged day that costs you a working one.
- Crew who do not want to be filmed are not filmed. What carries a recruitment campaign is the work and the conditions, not faces.
- Everything shot is yours outright, licensed with no expiry and no per-use fee.
In the plant
Processing floors, packhouses, engineering shops and refit yards.
- Site induction, PPE and food-safety rules are treated as the constraint they are. We plan the shoot around your compliance requirements before we arrive.
- Line stoppages are the expensive part of plant capture, so we shoot around running production wherever the shot allows it.
- Shift and roster campaigns need the work shown honestly. An applicant who is surprised on day one leaves in week two.
On the farm
Orchards, blocks, forestry gangs and the machinery that works them.
- Seasonal work has a window. Capture is booked against your season, not the calendar, which is why the sprint starts eight weeks before you need the result.
- Machinery and gang work are filmed at a distance that keeps everyone safe and still reads on a phone screen.
- The same library feeds recruitment, reach and enquiry campaigns rather than being shot three separate times.
The miss clause, verbatim
Free 30-day extension. We keep working and absorb the delivery cost.
50% of the fee credited to the next engagement, or a partial refund within 14 days.
Operational failure, no asset access, tracking not live by the agreed date: guarantee voided, named explicitly in the contract. Fair both ways.
Who carries what
Delivery risk. If we miss, we keep working out of our own pocket. That's the deal.
Operational risk. Content amplifies your operation; it can't fix it. A broken product or workplace voids the guarantee.
Where paid media runs, it runs through your account, separate from our fee and transparent to the dollar.
What voids the guarantee
Everything on the asset checklist lands by end of week two, or the guarantee clock doesn't start. Each day of delay is excluded from our responsibility.
If discovery surfaces structural product or workplace issues that content would amplify, we say so and stop before taking the fee.
The brief freezes at the end of week one. Change the audience, channel or role mid-sprint and the clock resets; the guarantee is built on a specific hypothesis.
What makes a brief guaranteeable
Size is not the test. A guarantee only holds when there is something countable to guarantee, so this is what we look for before we put our fee behind your number.
- There's a real outcome to move: vacancies, reach, enquiries or bookings
- A baseline exists, or you'll let us set one with you in discovery
- Someone can decide and come back to us inside 48 hours
- The operation is sound; content amplifies it, not its flaws
- You want an output count; "X videos a month" is the old category
- There's nothing to count and no intention to start counting
- Known product or operational problems the content would expose
- You expect zero obligations on your side
Questions people ask before signing
What exactly does Tally guarantee?+
One business outcome, chosen with you and written into the contract before anything is made. That can be qualified applications, qualified reach, qualified enquiries, confirmed bookings, or an agreed asset set delivered to spec. Tally never guarantees sales, because sales depend on things Tally does not control.
What happens if Tally misses the number?+
A miss of 20% or less triggers a free 30-day extension, with Tally absorbing the delivery cost. A miss of more than 20% triggers a 50% fee credit toward the next engagement, or a partial refund within 14 days. Both outcomes are printed in the standard engagement contract.
Do smaller operators get the same guarantee?+
Yes. The guarantee is tied to the number, not the size of the business. A two-boat charter operation and a funded exporter sign the same mechanism; what differs is which number gets agreed and how big it is. If there is something countable to move, there is something to guarantee.
What voids the guarantee?+
Client-attributable failures, named explicitly in the contract: assets not delivered by the end of week two, tracking not live by the agreed date, structural product or workplace problems that content would amplify, and mid-sprint changes to the audience, channel or role. The brief freezes at the end of week one because the guarantee is built on a specific hypothesis.
Who pays for the media spend?+
You do, and it runs through your own account, kept separate from Tally's fee and transparent to the dollar. Tally's fee is what sits at risk against the agreed number.
Still unsure whether your number is one we can carry? Send it to us and we will tell you straight, before you pay anything.
Hold us to the number.
Tell us what you need moved. We will tell you straight whether we can guarantee it, and what it would take. That answer costs you nothing.