We sell the tally,
not the footage.
Recruitment campaigns for hard-to-staff operators (crews, plants, boats, forests), with the result written into the contract. Content is the mechanism. The number is the product.
Format illustration: this is how every engagement is reported. White marks count to the guarantee; amber marks are over-delivery.
The accountability gap
Every agency in this category sells the same thing: empathy and footage, billed monthly. The content looks good. Whether it moved the needle is your problem.
We sit in the intersection. The only primary-sector partner in NZ that guarantees the outcome, pointed at the sectors and operators no specialist serves. A different category, a different conversation.
Everyone bills for production
Sector empathy is table stakes now, not a differentiator. Agencies re-invoice every month, report outputs, and call it done. Nobody guarantees a business outcome.
The specialists cluster in dairy
Dedicated agencies serve farming and agri-suppliers. Seafood, forestry, horticulture at scale and food processing (all budget-rich and content-starved) have no dedicated partner at all.
On the boat. In the plant. On the farm.
No staged content; primary sniffs it out. Real capture from live sprints drops in here.
How the guarantee works
One outcome, agreed before we start, with our fee at risk against it. No one else in primary will make that deal.
Agree the number
Before anything is made, we agree one business outcome (qualified applications, qualified reach, or qualified enquiries) and pull the baseline. In writing, both signatures.
We deliver, headless
You don't manage creators, approve raw footage, or sit in production calls. You get one update a week: the current figure against target, in plain English. No decks.
Miss? We pay for it
If the number isn't hit, we keep working at our cost, or the fee comes back. The miss clause is printed in the contract, not implied in the pitch.
Three tracks. We only guarantee what we control.
TRACKReach / Attention
Guaranteed qualified reach and engagement in-sector. For anyone with an audience to move. We choose the creators, hooks and formats; every creative variable is ours.
TRACK · FLAGSHIPRecruitment / Applications
Guaranteed qualified applications, or cost-per-qualified-applicant. Fisheries crews, processing lines, forestry gangs, seasonal horticulture. Clean numbers, budgeted pain.
TRACKPipeline / Enquiry
Guaranteed qualified enquiries and demo bookings for agritech and agri-suppliers. Measurable, and gated hard at discovery for product risk.
We never guarantee sales. We guarantee what we control: creative, targeting, and the system that turns them into your number.
The miss clause, verbatim
Free 30-day extension. We keep working and absorb the delivery cost.
50% of the fee credited to the next engagement, or a partial refund within 14 days.
Operational failure, no asset access, tracking not live by the agreed date: guarantee voided, named explicitly in the contract. Fair both ways.
Who carries what
Delivery risk. If we miss, we keep working out of our own pocket. That's the deal.
Operational risk. Content amplifies your operation; it can't fix it. A broken product or workplace voids the guarantee.
Where paid media runs, it runs through your account, separate from our fee and transparent to the dollar.
What voids the guarantee
Everything on the asset checklist lands by end of week two, or the guarantee clock doesn't start. Each day of delay is excluded from our responsibility.
If discovery surfaces structural product or workplace issues that content would amplify, we say so and stop before taking the fee.
The brief freezes at the end of week one. Change the audience, channel or role mid-sprint and the clock resets; the guarantee is built on a specific hypothesis.
The primary sector no one serves
Funded exporters, co-ops, processors and large operators: not the $5k family operation, and not another dairy-supplier roster.
SECTOR 01Seafood & aquaculture
~$650M in exports to 81 countries. Zero dedicated marketing specialist. Under pressure on reputation and recruitment.
SECTOR 02Forestry & wood processing
Funded, corporate, under-serviced. Growth-fund money meets a hiring problem nobody's telling well.
SECTOR 03Horticulture at scale
Export-premium driven, with seasonal labour pain that lands at board level every single year.
SECTOR 04Waste & Manufacturing
Large workforces, real employer-brand budgets, rosters that never quite fill.
SECTOR 05Operators & co-ops
The producers themselves, not just the suppliers selling into them.
SECTOR 06Funded agritech
The classic agency roster, sold with the accountability the classic agencies don't offer.
The wedge is recruitment. Hard-to-staff rosters are board-level pain: measurable in applications, cost-per-hire and vacancy-days, and guarantee-able because we own the creative and the targeting. Win the roster, earn the brand.
Eight weeks. One number.
Real on-boat, on-farm, in-plant capture, run through a controlled system that never needs your time.
Strategic gate
We turn down briefs we can't guarantee. Most don't pass.
Discovery
Baseline pulled and agreed in writing. Target locked, brief frozen.
Production
On-the-ground capture with sector-native talent. No staged content.
Deployment
Live by week four. Variants tested, underperformers cut, budget shifts to winners.
Debrief
Target versus delivered, translated into dollars, and what we'd do differently. Honest.
REPORTINGOne number a week: a figure against target and a plain-English read of what's driving it.
REPORTINGBehind trajectory by week five? You hear it from us within 48 hours, never from a failing funnel.
REPORTINGNo process access. You hold us to the number, not the workflow. That's a feature.
The ladder
Three steps, scoped to the outcome, with a guarantee that is never discounted. Figures are set in discovery once the target is agreed.
Proof
8 weeks. One role family, one site, baseline agreed up front. The sprint that earns the roster.
See what qualifiesEngine
6-month minimum. The roster held quarter after quarter, guarantee re-set each cycle.
Start the ProofPlaybook
The proven method, licensed. Opens once the sprint record exists to back it.
Register interestWe turn down most briefs
A guarantee only holds with the right clients. The strategic gate is the product protecting itself.
- There's a real, budgeted outcome to move: vacancies, reach, or enquiries
- A baseline exists, or you'll let us set one in discovery
- One decision-maker holds budget authority and a 48-hour response SLA
- The operation is sound; content amplifies it, not its flaws
- You want an output count; "X videos a month" is the old category
- There's no baseline and no intent to measure
- Known product or operational problems the content would expose
- You expect zero obligations on your side
Hold us to the number.
One conversation. We'll tell you straight if we can't guarantee your outcome, and exactly what it would take if we can.