The outcome is contractual.
Tally is a New Zealand primary industries marketing agency. We run recruitment, reach and enquiry campaigns for crews, plants, boats and forests. The difference is simple: the agreed number is written into the contract, with our fee at risk against it.
Job applications are conversion events, operators miss this key.
It has a funnel, a cost per acquisition, creative that stops the scroll or does not, and a landing step where people drop off. Structurally, it is a checkout.
Tally's founders came out of direct-to-consumer and paid social. Nobody got paid for reach. The metric was always a purchase. Attribution discipline, creative testing at volume, killing losers fast, and moving budget to what converts are native habits. Not a service line bolted on after the pitch.
Primary-sector recruitment is that same funnel with a job as the product. Aimed at an audience that is harder to reach and far less contested. Fewer people are bidding for a forestry crew member's attention than for a skincare customer's.
We did not grow up on a mussel barge or in a sawmill. Sector empathy is table stakes in this category; every agency claims it. Accountability for the number is what nobody offers. That is the gap we sit in.
Paid social creative testing
Variant volume, kill losers fast, shift spend to what converts.
Attribution and measurement
One agreed figure. A weekly read against baseline. No vanity dashboards.
Creator and talent direction
On-boat, in-plant, on-farm capture with sector-native talent. No staged sets.
Headless delivery
You hold us to the number, not the production calendar. One update a week.
Two signatures on every number.
Jonty MacIntyre
Director
Came out of paid social and direct-to-consumer, where the only metric that cleared was a purchase. Inside Tally he owns the workflows and storyboards: the creative system, the test cadence, and the call to kill underperformers. Experienced with organic growth through @theanalystagenda (35k Following on Instagram). He signs every guarantee number with Zak.
Zak Rachmadi
Director
Same funnel discipline, different seat. Inside Tally he owns the strategy and delivery: qualification, the weekly readout, and the miss-clause mechanics clients actually hold us to. Previously at D2C growth agency Hurdler. No guarantee number ships without both directors signed off.
No guarantee number is ever committed by one director alone. Both sign off.
Sparse contact. Hard accountability.
A short read of the operating rules. Full mechanism on the guarantee.
No production calls. No raw-footage approval loops. You see the tally, not the workflow.
A figure against target, in plain English. What is driving it. What we cut.
If we cannot guarantee the outcome, we say so before the fee. Most briefs do not pass the gate.
Where paid media runs, it runs through your account. Transparent to the dollar. Separate from our fee.
If the number is missed, we keep working at our cost, or the fee is credited. Printed in the contract.
New Zealand primary industries.
We work across New Zealand's food and fibre economy: seafood and aquaculture, forestry and wood processing, horticulture at scale, food processing, operators and funded agritech. Recruitment is the wedge where the outcome is cleanest to guarantee. Reach and enquiry follow when the funnel can be measured the same way.
Where Tally sits in the New Zealand market.
Tally is a New Zealand primary industries and marine marketing agency working with exporters, processors, co-ops, operators and owner-run businesses across the food and fibre economy. We run brand and reach strategy, recruitment marketing, enquiry generation and booking campaigns for seafood and aquaculture, boat building and fishing charter, forestry and wood processing, horticulture, viticulture, food and beverage processing, meat processing, agribusiness and agritech.
Most marketing agencies in New Zealand sell footage and monthly retainers. Agri specialists cluster around dairy suppliers and field days. Tally sits in the gap: outcome-guaranteed campaigns pointed at the primary and marine sectors that still lack a dedicated partner, with the miss clause printed in the contract. The engagement can be a single day of capture or the whole online presence run for you; either way it opens with an agreed number.
If you are searching for marketing for primary industries in NZ, a marine or fishing charter marketing agency, a specialist agribusiness marketing agency, or the best NZ marketing agencies for hard-to-staff crews, yards and plants, start with the number you need moved. Size is not the test; a countable outcome is. We only take briefs we can guarantee.