Marine marketing agency on and off the water
Tally is a marine marketing agency for boat dealers, boat clubs, charter and hire operators and yards. We shoot on the water, run Instagram and Meta ads, and aim the work at bookings, sea trials and enquiries, timed to start well before summer.
Who we work with on the water
Boat dealers and brokers
Sea trials and enquiries for new and used boats, with video that shows the boat doing what buyers picture it doing.
Boat clubs and shared ownership
Membership enquiries from people who want time on the water without owning a boat outright.
Fishing and sailing charters
Bookings for the season, filled early, with content that shows the trip rather than a list of inclusions.
Hire, yards and marine services
Jet ski and boat hire, refits and servicing, where enquiries depend on being found at the right moment.
Why marine marketing is different
Marine businesses live on a season. Most buying and booking decisions are made in the months before summer, and a campaign that starts in December is already late. Buyers also want to see the boat moving, which is why on-water video does more than brochure photos.
We plan the year around that: content shot when the light and the weather allow, ads warmed up before demand peaks, and enquiries answered quickly when they arrive.
Marine trades recruitment
Yards and marine engineering firms also use us to recruit for hard-to-staff trades roles, with campaigns measured in qualified applications rather than views.
What we usually run
How it is measured
Bookings, sea trials, dealer enquiries and membership sign-ups, and what each one cost where ads are involved. We agree the number at the start and report on it every week. We do not promise results or set contractual targets.
Pricing is set after the free audit. Call Zak on +64 22 305 3853, or request a free audit.
Marine FAQ
Do you do marketing for boat dealers?
Do you do marketing for boat dealers?
Yes. For dealers we run Instagram, Meta ads and on-water video aimed at sea trials and qualified enquiries for new and used boats. Most of the work is planned around the boat show calendar and the run into summer, so the content and ads are ready when buyers start looking.
When should a charter business start marketing for summer?
When should a charter business start marketing for summer?
Two to three months before you need the bookings, so the campaign is already working when the season opens. That gives time to shoot fresh content, warm up the ads and fill the early weekends. Starting in December usually means competing for the last bookings at a higher cost.
How do you market a boat club?
How do you market a boat club?
By showing the life of a member rather than the boat specifications: days out, how booking works, and what it costs compared with owning. We run that through Instagram and Meta ads aimed at membership enquiries, and make sure the enquiry form or landing page answers the questions people ask before they call.
Do you only work with marine businesses near you?
Do you only work with marine businesses near you?
No. We work with dealers, clubs and charters around the country and overseas. Shoots away from base are planned around the weather and the boats, and the rest of the work runs over calls and the weekly update.
What does marine marketing cost?
What does marine marketing cost?
We quote after a free audit, based on the outcome, the amount of content needed and whether ads are part of it. Ad spend is separate and paid from your own Meta ad account. Seasonal businesses often run harder in the months before summer and lighter in winter, and the quote can reflect that.