Social media videographer who shoots to sell
Tally is a social media videographer and content team, shooting Reels, stills and ad cuts for Instagram and Facebook. We shoot on the boat, in the showroom or on the shop floor, plan every shoot around what it has to sell, and you own every frame we make.
Who it is for
Social media content creation suits businesses that look better moving than in a brochure, and need a steady supply of short pieces rather than one brand film.
A brand film that never got posted
Money spent on one polished video that suited the website and nothing else. Social needs many short pieces, each cut for the first second.
No time to film it yourself
You know Reels would work, but nobody on the team has the time or the eye to shoot them every week.
A season to capture
Boats in summer light, a harvest, a new menu or a launch event that has to be filmed when it happens.
Ads that need fresh creative
Meta ads tire quickly. A bank of short cuts lets the ads keep testing instead of running the same video for months.
How a shoot works
- 01
Plan around the outcome
Each shoot starts from what the content has to sell and where it will run. We write a short shot list of hooks, scenes and formats before anyone picks up a camera.
- 02
Shoot on location
We come to you: the marina, the showroom, the kitchen or the site. Shoots are planned around your operation so they do not stop the business.
- 03
Edit for each placement
Vertical Reels, Stories, feed posts and ad cuts, each edited for where it will run, with captions on screen for people watching without sound.
- 04
Deliver a usable bank
Finished pieces plus stills, organised so they can be posted over weeks rather than all at once.
A Reels videographer, or a team that posts it
A Reels videographer will film and edit what you ask for, which works well if you already know what performs and have someone to post it. We plan the content around a result, shoot it, and can post and advertise it too, so the footage is judged on what it does after it goes up.
Both are reasonable choices. The free audit will tell you which one your business needs.
How content is measured
Content is judged on whether it earns its place: watch time and shares on Reels, saves and messages on posts, and cost per result when a piece runs as an ad. Pieces that work get recut and reused, and pieces that do not tell us what to change on the next shoot.
We do not promise views. What we commit to is a shoot planned around your outcome and footage you can actually use.
Behind the camera
The team behind Tally has spent 8 years growing Instagram accounts, monetising them and selling them, and accounts we have run have passed 100 million organic views between them.
Every shoot is planned with that in mind: the first second, a reason to keep watching, and a reason to visit the profile or click the ad.
What a shoot costs
We quote after the free audit, based on the number of shoot days, the locations and how many finished pieces you need.
You own everything we make, so there is nothing to license later and the footage keeps working in posts, ads and on your website.
The quickest way to a number is a call. Call Zak on +64 22 305 3853, or request a free audit.
Content & video FAQ
How much does a social media videographer cost?
How much does a social media videographer cost?
It depends on the number of shoot days, the locations and how many finished pieces you need. We quote after a free audit, once we know what the content has to sell and where it will run. You own every frame we make, so you can keep using the footage in posts, ads and on your website without further cost.
How many Reels can you get from one shoot day?
How many Reels can you get from one shoot day?
Usually far more than a brand film would give you, because we plan for short pieces from the start. The exact number depends on the location, the product and how many formats we are testing. We agree the deliverables before the shoot, so you know what you are getting before anyone turns up.
Do you travel for shoots?
Do you travel for shoots?
Yes. We shoot all over the country and overseas, from marinas and showrooms to orchards and processing plants. Shoots away from base are planned around the travel, so we get as much as possible from each day on site and you are not paying for a second trip.
Do I own the footage you shoot?
Do I own the footage you shoot?
Yes. You own every photo and video we make. You can use it on Instagram, in Meta ads, on your website or anywhere else, while we work together and afterwards. There is no licence to renew and nothing to hand back when the work ends.
What makes a good Reel for a business?
What makes a good Reel for a business?
A clear first second, something worth watching to the end, and an obvious next step. Most good business Reels look less like adverts and more like the thing itself: the product in use, the boat on the water, the dish leaving the pass. We plan shoots around that and test hooks once the content is live.