Instagram marketing agency built on real accounts
Tally is an Instagram marketing agency. We grow and manage Instagram accounts for consumer and marine brands, using Reels and posts built on 8 years of growing, monetising and selling accounts of our own. The aim is enquiries, bookings and sales from the account, not followers for their own sake.
Who it is for
Instagram growth suits businesses whose customers already spend time on Instagram and decide partly on what they see there.
An account that has stalled
Posting regularly, reach flat for months, and the same few people liking everything. Usually the formats are wrong for how Instagram now distributes Reels, not the effort.
A product people want to watch
Boats on the water, food leaving the kitchen, a product being made or used. If it looks good moving, Reels can carry it further than ads alone.
A launch or a new location
A new store, venue, model or season that needs attention quickly, and an account that has to be ready before the day.
A business that sells in the DMs
Plenty of businesses take bookings and orders in Instagram messages. Growth there means more of the right people starting a conversation.
How we grow an Instagram account
- 01
Read the account
We go through your insights: what reached people who do not follow you, what got saved and shared, and what brought in messages. That tells us more than a competitor scan.
- 02
Find the formats
We look at what your customers already watch, in your category and outside it, and pick a small number of Reel and post formats to run.
- 03
Post on a rhythm
A steady schedule you can keep up, with content shot by us, by you, or both. Consistency does more for an account than bursts of volume.
- 04
Test a new hook every week
Each week one thing changes: the opening line, the first second, the caption or the cover. What works gets repeated and what does not gets dropped.
- 05
Turn attention into enquiries
Profile, highlights, link and message replies set up so a curious viewer knows exactly what to do next.
Why Reels carry most of the weight
Reels are how Instagram shows an account to people who do not follow it yet, and that is where growth comes from. A good Reel for a business is rarely a polished advert. It has a clear first second, something worth watching to the end, and a reason to visit the profile.
We plan most of the content around Reels, and use posts and stories to turn the people they bring in into enquiries and customers.
What we will not do
We do not buy followers, join engagement pods or use follow and unfollow tools. Bought followers never engage, they drag reach down and they can get an account restricted. Everything we report is organic and visible in your own insights.
How it is measured
Instagram marketing is judged on reach to people who do not follow you yet, profile visits, follows and messages, and where the account sells directly, the enquiries and sales it produces. We report them each week from your own insights, so every number is one you can check yourself.
Instagram changes how it distributes content without notice, and growth depends on the product as much as the posting, so we do not promise follower counts or views. We commit to the work, the weekly testing and an honest read of what the numbers say.
Built on 8 years of Instagram
The team behind Tally has spent 8 years growing Instagram accounts, monetising them and selling them, and accounts we have run have passed 100 million organic views between them.
That is the method we use on client accounts: formats that travel, a posting rhythm that holds, and one deliberate test every week.
What Instagram marketing costs
We quote after the free audit, because the cost depends mostly on how much content needs making. An account where you supply footage costs less to run than one where we shoot every week.
If you want ads to push the best Reels further, ad spend is separate and paid from your own Meta ad account.
The quickest way to a number is a call. Call Zak on +64 22 305 3853, or request a free audit.
Instagram marketing FAQ
How much does an Instagram marketing agency cost?
How much does an Instagram marketing agency cost?
It depends mainly on how much content has to be made. We quote after a free audit rather than from a package list, so you pay for the work your account actually needs. An account where you supply the footage costs less to run than one where we shoot every week. Any ad spend is separate and goes to Meta from your own ad account.
How do you grow an Instagram account without buying followers?
How do you grow an Instagram account without buying followers?
By making content Instagram will show to people who do not follow you yet, which today mostly means Reels. We pick formats your customers already watch, post on a steady rhythm and test one change each week. Bought followers do the opposite: they never engage, they lower your reach and they can get an account restricted.
How long does Instagram growth take?
How long does Instagram growth take?
Expect the first month to go on finding the formats that work, with clearer growth after a few months of consistent posting and weekly testing. Some Reels travel quickly and most do not, so we judge the trend rather than single posts. Accounts with an interesting product and a steady rhythm tend to move fastest.
Can you manage our Instagram if we are not nearby?
Can you manage our Instagram if we are not nearby?
Yes. We manage Instagram accounts for businesses all over the country and overseas. Content can come from our shoots, from footage you send, or both, and the planning and reporting happen over calls and the weekly update.
Is Instagram still worth it for a small business?
Is Instagram still worth it for a small business?
For most consumer businesses, yes, because it is where many customers check a business before they buy or book. It is less useful for businesses whose buyers are not on it. The free audit looks at your category and your customers and tells you plainly whether Instagram should be your main channel, a support channel or not worth your time.
Do you run Instagram ads as well?
Do you run Instagram ads as well?
Yes, through Meta ads, which run on Instagram and Facebook from one ad account. Organic content and ads work best together: Reels that perform organically usually make the strongest ads, and ads put a good post in front of more of the right people. Our Meta ads page explains how we run them.