Website design for small business
Tally designs websites and landing pages for small businesses, from $500. We build sites that load quickly on a phone, rank in search and make it easy to call or enquire, so the visitors your ads and Instagram send do not leave without getting in touch.
Who it is for
Websites are usually part of a wider brief with us, though they do not have to be.
Ads landing on the homepage
Paid traffic arrives on a general homepage, cannot find the offer and leaves. A focused landing page can do more for an ad than a new campaign.
A site that fights you on a phone
Slow to load, hard to tap, and a form that asks for too much. Most social media traffic arrives on a phone, so this is where enquiries leak.
An old site nobody can change
Built years ago by someone who has moved on, and too fiddly to update prices or add a page.
A new business or a new offer
A small, quick site to launch with, rather than a large build before you know what customers respond to.
What we build and how
- 01
Start from the enquiry
We work out what a visitor needs to see before they call, book or buy, and build the page around that action.
- 02
Write the copy
Plain words that say what you do, where you do it and how to get started. Clear copy matters more than design flourishes.
- 03
Design for phones first
Mobile layout first, fast images, large buttons and a form that asks only for what you need.
- 04
Set up search and tracking
Page titles, descriptions, structured data and analytics, so the site can be found and every enquiry can be counted.
- 05
Landing pages for campaigns
Separate pages for specific ads or offers, matched to the ad so visitors land on exactly what they clicked.
Landing pages for campaigns
A landing page is a single page built for one offer and one action, usually as the destination for an ad. It strips out the menu and everything else that competes for attention, and answers the questions a visitor has before they enquire.
For businesses running Meta ads, a landing page is often the quickest improvement available, and it is a much smaller job than a full website.
How a website is measured
A small business website is judged on enquiries: the calls, forms, bookings and sales that come from it, and the share of visitors who take one of those steps. We set up tracking so you can see those numbers yourself.
Nobody can promise search rankings or a number of enquiries. Positions depend on competition and on things off the site, such as reviews and links. We build the site so it is eligible to rank and easy to act on.
Built to support the rest
We build websites to support the content and ads we run, which is where our background lies. The team behind Tally has spent 8 years growing Instagram accounts, monetising them and selling them, and accounts we have run have passed 100 million organic views between them.
In that system a website has one job: turning attention into an enquiry.
What a small business website costs
Websites and landing pages start from $500. The final quote follows the free audit and depends on the number of pages, whether you need bookings or online sales, and how much copy and photography has to be produced.
A single campaign landing page sits at the bottom of that range and is often the better first step. Larger sites with online sales or bookings cost more, and you get a fixed quote before any work starts.
The quickest way to a number is a call. Call Zak on +64 22 305 3853, or request a free audit.
Websites & landing pages FAQ
How much does a small business website cost?
How much does a small business website cost?
Tally builds small business websites and landing pages from $500. The final price depends on the number of pages, whether you need bookings or online sales, and how much copy and photography has to be produced. You get a fixed quote after a free audit, before any work starts. A single landing page is the cheapest place to begin.
Do I need a full website or just a landing page?
Do I need a full website or just a landing page?
If you are running ads for one offer, a landing page is often enough to start, and it is quicker to build and test. A full site makes sense when customers need to compare several services, check you out before calling, or find you through Google. The free audit looks at where your enquiries come from and recommends one or the other.
Will my new website rank on Google?
Will my new website rank on Google?
A well-built site is eligible to rank, but nobody can honestly promise positions. We set up the basics properly: page titles, descriptions, fast loading, structured data and a clear page for each service. Rankings then depend on competition and on things off the site, such as your Google Business Profile, reviews and links from other sites.
Do you build websites for businesses anywhere?
Do you build websites for businesses anywhere?
Yes, wherever you are. Most of the work happens over calls and shared documents, so location makes little difference to the build. Photography can be arranged where you are, or we can work with images you already have.
Why does a website matter if most customers find us on Instagram?
Why does a website matter if most customers find us on Instagram?
Because many of them still check your website before they call, book or buy, and ads need somewhere to send people. A site that is slow or unclear on a phone loses those visitors at the last step. It is also what Google and AI assistants read when someone searches for a business like yours.