We sell the tally, not the footage.
Marketing for New Zealand's marine and primary operators. You name the number. We write it into the contract.
The quote and the sector read cost you nothing.
Four tracks. One guarantee.
Start with a day of capture, or hand over the whole presence. Either way the number is agreed before anything is made.
Capture
Operators who need footage before they need a campaign.
We come to the boat, the yard, the orchard and shoot the real thing. You own the library outright.
Reach & brand
Smaller operators building a name before the season.
Strategy, channels, the posting system and the creative that feeds it. You get a running account rather than a folder of files.
Recruitment
Anyone whose roster never quite fills.
The flagship. Crews, plants, gangs and yards, aimed at the vacancy costing you money right now.
Pipeline & bookings
Charters, yards and suppliers with a season to fill.
Charter bookings, demo requests and supplier enquiries, screened hard at discovery.
We guarantee what we control. Sales are never part of it. If we cannot see a way to hit your number, we say so before you pay anything.
Get a number quoted
The season is booked before the season starts.
The charter window opens in December. The boats that fill it are the ones people knew about in spring. A Proof sprint takes eight weeks. Count back from your season and you have your start date.
- Week 0Signature. The number is agreed and the baseline is pulled.
- Weeks 1-3Capture on the water and in the yard. Real boats, real crew.
- Week 4Live. Variants running, budget moving to what converts.
- Week 8The tally, against the number we agreed in week zero.
How the guarantee works.
You choose one outcome. We agree it in writing before anything is made, and our fee sits behind it. You get the same report every week.
Format illustration: this is how every engagement is reported. White marks count towards the guarantee. Orange marks are over-delivery.
- WK 00
- WK 01-03
- WK 04
- WK 08
- 00Week
Agree the number
You name one countable outcome. We pull the baseline and both signatures go on it before anything is made.
- 01-03Week
Capture on site
We come to the boat, the yard, the orchard or the plant and shoot the real thing. You never manage a creator or sit in a production call.
- 04Week
Live
The campaign runs. Variants are tested, the ones that do not work get cut, and budget moves to what converts.
- 08Week
The tally
The delivered figure against the number agreed in week zero. If it is short, the miss clause decides what happens next, not a conversation.
- The client names one countable outcome. Both parties sign it before production begins.
- Tally guarantees the creative, the targeting and the system that converts them. Sales are never guaranteed.
- A miss of 20% or less: work continues for 30 days at Tally's cost.
- A miss beyond 20%: fee credit or partial refund, per the engagement contract.
- Late assets or an operation that cannot carry the work void the guarantee. The contract names both.
Prove it first, then scale.
Scoped to the outcome rather than the size of the business. Figures are set in discovery once the target is agreed.
Proof
Eight weeks. One number, one audience, baseline agreed up front and scoped to the operation in front of us.
Start the ProofEngine
Six-month minimum. The number held quarter after quarter, the guarantee re-set each cycle.
Talk to us about EnginePlaybook
The method, licensed to your team to run in-house. Opens once the sprint record backs it.
Register interestWhat we cover, and the number we guarantee.
Most agencies here sell footage and retainers. The agri specialists work with dairy. Tally covers the primary and marine operators that neither of them do.
How we workSeafood & aquaculture
Crew, plant and exporter campaigns for fishing, mussel and salmon operators.
Seafood briefBookings & enquiriesMarine, boat building & charter
Charter bookings before the season. Trades recruitment for builders and refit yards.
Marine briefQualified applicationsForestry & wood processing
Employer brand and hiring for gangs, mills and wood processors.
Forestry briefQualified applicationsHorticulture & seasonal labour
Seasonal labour and packhouse recruitment for kiwifruit, pipfruit and export horticulture.
Horticulture briefApplications & reachViticulture & wine
Vintage and cellar crews, plus in-sector reach for wine exporters.
Capability briefQualified applicationsFood & beverage processing
Plant recruitment and brand reach for processors with large workforces.
Capability briefQualified applicationsMeat processing & red meat
Line and shift recruitment where vacancy-days are counted at board level.
Capability briefQualified reachOperators, co-ops & exporters
Producers as well as the suppliers selling into them.
Capability briefQualified enquiriesFunded agritech & agribusiness
Qualified enquiry and demo bookings, screened at discovery for product risk.
Capability briefSeafood & aquaculture
Crew, plant and exporter campaigns for fishing, mussel and salmon operators.
Seafood briefMarine, boat building & charter
Charter bookings before the season. Trades recruitment for builders and refit yards.
Marine briefForestry & wood processing
Employer brand and hiring for gangs, mills and wood processors.
Forestry briefHorticulture & seasonal labour
Seasonal labour and packhouse recruitment for kiwifruit, pipfruit and export horticulture.
Horticulture briefViticulture & wine
Vintage and cellar crews, plus in-sector reach for wine exporters.
Capability briefFood & beverage processing
Plant recruitment and brand reach for processors with large workforces.
Capability briefMeat processing & red meat
Line and shift recruitment where vacancy-days are counted at board level.
Capability briefOperators, co-ops & exporters
Producers as well as the suppliers selling into them.
Capability briefFunded agritech & agribusiness
Qualified enquiry and demo bookings, screened at discovery for product risk.
Capability briefHold us to the number.
Tell us what you need moved. We will tell you straight whether we can guarantee it, and what it would take. That answer costs you nothing.